This has proven to be a delightful keynote. Iwata has a very dry sense of humor that works very well with his thick japanese accent. The topic is about disrupting the market, much in the same way that Pepsi did when it diversified into snacks and alternative drinks (sports drinks, water, et cetera).

Some of the comparisons are interesting… the PS2 sold 6 million worldwide units in 21 months. The GBA sold 6 million in 20 months. The DS did it in 14 months. Nintendogs sold 6 million units in a year. Brain Training has already sold over 5 million units collectively, and hasn’t even reached a global release yet. (It’s worth noting that the Nintendo booth at the expo has DS lites running Brain Age, which has proven to be great fun.)

He discussed the process of developing Brain Training, which was a small team personally produced by Iwata, working with developers new to game development. I think this is awesome, and encouraging both for working with Nintendo in some role.

Iwata then brought on one of the developers of the localized version (Brain Age), who is demonstrating the game. It’s fucking fantastic — I’m REALLY looking forward to it now. I also think Mom would love this game, though it would mean she would need to get a Nintendo DS (not a bad option). They brought up some people who hadn’t played it before (including Will Wright), and had a brain age competition, which was fantastic fun. The neat trick is that it actually does help you train your brain into functioning better.

Really, the main point of his keynote is that it’s not enough to just do what others are doing… take a chance and do something new, and you might be surprised. He’s also giving everyone who attended the keynote a free copy of the game!!!

From there, he’s begun talking about other parts of Nintendo’s plans. Notably, their networking service. Keeping it as seamless and simple as possible, to encourage the social dynamic of being able to focus on playing and chatting.

Then they showcased Metroid Prime Hunters… I’m impressed. The gameplay is slick. D-pad is movement, L button is shooting, and stylus is aiming (double tap to jump, use stylus to select weapon). I’m pretty impressed. The gameplay is arguably the best console adaptation of a keyboard and mouse control.

After that, he showcased a NEW ZELDA GAME FOR THE DS. It’s cell shaded like Wind Waker, looked damn fun. That’s coming out sometime later this year. While he was at it, he announced the inclusion of support for virtual consoles of the Sega Genesis and the TurboGrafx 16, operating like an “iTunes Music Store for Games”. All in all, it was a really excellent keynote, and I’m glad I went (and for more reasons than just the free game).